How To Win Direct-To-Consumer Fashion Sales
Probably not.” Nili Lotan
She started in 2006 and hit $50
She is not the only one.
According to the Business of Fashion, many wholesale-dependent brands are eager to shift their sales strategies towards direct-to-consumer retail. And Nike, Ralph Lauren, and Michael Kors are shifting to direct retail, too.
But how to champion direct-retail when you are a brand new and unknown fashion designer?
Today, it’s within reach, with a few tips to do it right from the beginning.
Get to know your new customers
Everyone talks about Millenials. But Gen X and Gen Y are still fashion customers, too.
And they also have a bigger shopping budget.
Those 3 different generations have a lot in common as fashion customers:
- They use their fashion choices to express their own style, self-image, and values
- They want fashion businesses with a purpose
- They demand more unconventional and signature items, products of higher quality, better prices, exclusivity, and authenticity as well as engaging stories
Forget about local and grow your business
And on top of that…
We live in a global world. Today, you cannot expect to grow if you stay local.
You are not a fashion designer in New York, Paris, London, Milan… anymore.
You may work from there. But you are a fashion designer working for fashion-loving customers worldwide.
Follow business trends, not fashion trends
Wholesalers and department stores used to get foot traffic.
That time is over. The whole concept of the department store is outdated.
Retailers are finding themselves in difficult situations because their business model, first and foremost, is broken.”David Tawil
Now the traffic is online.
Starting your fashion business has never been easier, faster and cheaper. Because you can start online, right now, with no investment.
Your time has come!
Piggyback on the success of online platforms
Selling on an online marketplace means that you can sell to the world without getting out of your studio. This is how your label can grow.
Think about Amazon for fashion.
Fashion online platforms feel like direct retail. Even though the platform works as an intermediate, it offers more benefits to new fashion designers.
- No product censorship from fashion buyers
- Higher profit margin
- Lower cost
- Bigger traffic
- Direct contact with the customer
- Customer experience from A to Z
- Choice of scale: main activity, side job, hobby
- No minimums or maximums of products
- Exposure to the fashion industry
- Peer community
So, which first fashion product will you pick to sell in a marketplace?
Welcome aboard to win the heart of fashion-loving customers.
P.S. Fashion Talents is an open marketplace where you create your fashion eBusiness in minutes.
Or contact us to get a demo.
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Fanny is the CEO + Co-founder of Fashion Talents, and a passionate and tireless promoter of new fashion eBusiness. She’s on a mission to open fashion business to all talents around the world and drive shoppers, sales, and success to them.