How Transparency Wins Love, Loyalty and Sales
Everyone knows that today customers are better informed, more conscious and more volatile.
Do you know how to adjust your new fashion startup to these new customers?
The answer is Transparency.
But how much transparent your fashion business should be? And in which areas?
The fashion industry struggles with transparency
Let’s face it. But why is it like that?
- How can you be transparent if your costs are pretty low and your margins pretty high?
- How can you be transparent if you use cheap labor, but you sell expensive products?
- How can you be transparent if middlemen take commissions on your products all along the way from the factory to your customer?
Which value does it bring to the customer? None.
Transparency will become a basic requirement for the future of the fashion industry
Many other industries are already going for it. This is not a detail. This is a major trend.
Still, many brands keep skipping it as long as possible, so this is your chance to stand out from the crowd. This way, you will tell your customers about the values you have, as a person, as a brand, and as a business.
You can be transparent everywhere it adds value to the customer.
Transparency and reputation work together
Online businesses started with reputation first through rating systems. Transparency is one step further.
Everything you do for transparency builds trust and reputation for your business. The more transparent you are, the higher reputation you will get from your customers. And the more people get transparency, the more they ask for it.
In our fashion marketplace, transparency goes two ways: between fashion designers and customers, and between fashion designers themselves.
The more you put yourself in the shoes of your customers, the more you will get it right and offer them the best solutions, even when compared to other sellers. It’s a virtuous circle.
Transparency helps everyone get better, and this is where the value is added, way beyond any product itself.
Customers will love your fashion business for that. And a happy customer is a returning customer.
How transparent would you like to be for your customers?
This article is about the 7th step of our essential guide for aspiring fashion designers called: 10 Steps To Success – How to start and grow your fashion business. If you would like to know the 10 steps to make it in the fashion business, you can download that guide for free here.
(Photos from Unsplash: Steinar Engeland, Rene Böhmer).
P.S. FashionTalents is an open marketplace where you create your fashion business in minutes.
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Fanny is the CEO + Co-founder of Fashion Talents, and a passionate and tireless promoter of new fashion designers. She’s on a mission to open fashion business to all talents around the world and drive shoppers, sales, and success to them.