How Transparency Wins Love, Loyalty and Sales
Do you know how to adjust your new fashion startup to these new customers?
The answer is Transparency.
But how much transparent your fashion business should be? And in which areas?
The fashion industry struggles with transparency
- How can you be transparent if your costs are pretty low and your margins pretty high?
- How can you be transparent if you use cheap labor, but you sell expensive products?
- How can you be transparent if middlemen take commissions on your products all along the way from the factory to your customer?
Which value does it bring to the customer? None.
Transparency will become a basic requirement for the future of the fashion industry
Still, many brands keep skipping it as long as possible, so this is your chance to stand out from the crowd. This way, you will tell your customers about the values you have, as a person, as a brand, and as a business.
You can be transparent everywhere it adds value to the customer.
In the long term, we’re heading towards brands having to ingrain the idea of transparency into their DNA. With every new product they bring out, they’ll have to ensure that they can give all the information they can on sourcing and production. This is going to be the future of how people shop, as more consumers are educated about the industry and will put their money in the brands they feel they can put their trust in.”
Align the stars of reputation, transparency
Online businesses started with reputation first through rating systems. Transparency is one step further. And trust is the ultimate goal.
Forward-looking fashion leaders now believe that we are headed toward a future where trust becomes an exceptionally powerful currency and, extending the metaphor further, transparency then becomes as indispensable to upholding trust as the modern banking system is for managing our money.”
Everything you do for transparency builds trust and reputation for your business. The more transparent you are, the higher the reputation you will get from your customers. And the more people get transparency, the more they ask for it.
The more you put yourself in the shoes of your customers, the more you will get it right and offer them the best solutions, even when compared to other sellers. It’s a virtuous circle.
Transparency helps everyone get better, and this is where the value is added, way beyond any product itself.
Customers will love your fashion business for that. And a happy customer is a returning customer.
How transparent would you like to be for your customers?
P.S. Fashion Talents is an open marketplace where you create your fashion eBusiness in minutes.
Or contact us to get a demo.
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Fanny is the CEO + Co-founder of Fashion Talents, and a passionate and tireless promoter of new fashion eBusiness. She’s on a mission to open fashion business to all talents around the world and drive shoppers, sales, and success to them.