How To Influence The Future Of Your Fashion Business

by Feb 12, 2018

What would be a great plan to make your fashion startup grow in today’s online environment?

Here, at the Fashion Talents headquarters, we have a few actionable ideas we would like to share with you.

Think Big but Start Small

Start with just a few fashion designs instead of a whole collection. Your goal is to sell, not to waste your time and money.

It’s a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.”

Eric Ries

American Author and Entrepreneur

Think little goals and expect little achievements. Think big goals and win big success.”

David Joseph Schwartz

American Businessman

Market One Product at a Time

Make sure you sell your first design before working on new ones. Your goal is to sell, not to clutter your shop.

Go find out if you can make your product. Once you make it, stop projecting what’s going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.”

Kevin Plank

CEO of Under Armour

Stay Close to your Customers

Online business today succeeds through social media and inbound marketing. Your goal is to offer real value to your customers and communicate it to them.

Every company’s greatest assets are its customers because without customers there is no company.”

Michael LeBoeuf

American Businessman

Use Metrics

Business metrics are vital to look at before deciding on any business change. Your goal is to take the right decision, not the opposite of what your startup needs.

The companies that do well are the companies that use math.”

Kevin Plank

CEO of Under Armour

Do Not Grow Too Fast

Do not grow at a pace you cannot manage. Your goal is to keep your customers happy and not lose them on your way to the top.

When you see most companies get big, they want to shout about all they’ve done. But the consumer wants to know: What have you done for me lately?”

Kevin Plank

CEO of Under Armour

And remember…

A happy customer is a returning customer.

The cherry on the cake?

When you grow your own fashion business, what do you do at the same time?

You are showing the world, and the fashion industry, that your designs sell, That you are a professional fashion designer with proven results.

How incredibly valuable that is for your future!

If you plan in your career to be the head of a design studio in a fashion house, you are more likely to make it that way. Marc Jacobs did it just like that. He started his own label in 1986 and became successful with it. As you may know, 10 years later, in 1997, he became in parallel the most famous creative director of Louis Vuitton.

This article is about the 10th and last step of our essential guide for aspiring fashion designers called: 10 Steps To Success – How to start and grow your fashion business. If you would like to know the 10 steps to make it in the fashion business, you can download that guide for free here.

(Photos from Unsplash: Samuel Zeller, Alex Holyoake, Igor Ovsyannykov, Clem Onojeghuo).

P.S. Fashion Talents is an open marketplace where you create your fashion eBusiness in minutes.

Or contact us to get a demo.

Enjoy this article?

  • Do not miss any new update (articles, guides, interviews, tutorials, new features, and much more). Subscribe to any of our guides and you will be on our mailing list.
  • Feel free to share it on your favorite social media if this post could be beneficial to your friends too.

It's your turn to write now!

  • Share the URL of your fashion business in your comment
  • And let us know which designs you are working on at the moment
  • I personally read and answer every single comment

Ever wished to list your fashion products in a marketplace and multiply sales?
Learn the 8 golden rules and go from beginner to winner!

Get your essential and FREE mini guide, along with actionable blog tips delivered directly to your inbox, and you will make sure to start on the right track.

FREE to download and quick to read! Just type in your name and email address below

velit, ut commodo nec libero venenatis elit.

Pin It on Pinterest

Share This