How To Influence The Future Of Your Fashion Business
What would be a great plan to make your fashion startup grow in today’s online environment?
Here, at the Fashion Talents headquarters, we have a few actionable ideas we would like to share with you.
Think Big but Start Small
Start with just a few fashion designs instead of a whole collection. Your goal is to sell, not to waste your time and money.
It’s a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.”
Think little goals and expect little achievements. Think big goals and win big success.”
Market One Product at a Time
Make sure you sell your first design before working on new ones. Your goal is to sell, not to clutter your shop.
Go find out if you can make your product. Once you make it, stop projecting what’s going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.”Kevin Plank
Stay Close to your Customers
Online business today succeeds through social media and inbound marketing. Your goal is to offer real value to your customers and communicate it to them.
Every company’s greatest assets are its customers because without customers there is no company.”Michael LeBoeuf
Business metrics are vital to look at before deciding on any business change. Your goal is to take the right decision, not the opposite of what your startup needs.
The companies that do well are the companies that use math.”Kevin Plank
Do Not Grow Too Fast
Do not grow at a pace you cannot manage. Your goal is to keep your customers happy and not lose them on your way to the top.
When you see most companies get big, they want to shout about all they’ve done. But the consumer wants to know: What have you done for me lately?”Kevin Plank
A happy customer is a returning customer.
The cherry on the cake?
When you grow your own fashion business, what do you do at the same time?
You are showing the world, and the fashion industry, that your designs sell, That you are a professional fashion designer with proven results.
How incredibly valuable that is for your future!
If you plan in your career to be the head of a design studio in a fashion house, you are more likely to make it that way. Marc Jacobs did it just like that. He started his own label in 1986 and became successful with it. As you may know, 10 years later, in 1997, he became in parallel the most famous creative director of Louis Vuitton.
This article is about the 10th and last step of our essential guide for aspiring fashion designers called: 10 Steps To Success – How to start and grow your fashion business. If you would like to know the 10 steps to make it in the fashion business, you can download that guide for free here.
(Photos from Unsplash: Samuel Zeller, Alex Holyoake, Igor Ovsyannykov, Clem Onojeghuo).
P.S. FashionTalents is an open marketplace where you create your fashion business in minutes.
Or contact us to get a demo.
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Fanny is the CEO + Co-founder of Fashion Talents, and a passionate and tireless promoter of new fashion designers. She’s on a mission to open fashion business to all talents around the world and drive shoppers, sales, and success to them.